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Top 5 Trends for CMOs: Growing Customer Power
“We’re not in control. The Customer is.” – Lorraine Twohill, VP Global Marketing, Google We’ve talked here in our blog and in my book about the concept of collaborating with customers as the means to...
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Top 5 Trends for CMOs: Shared Ownership of the Customer Experience
In 42 Rules for Growing Enterprise Revenue, I talk about the fact that customer relevance is a corporate skillset, not a departmental one. Creating a positive, customer-relevant experience involves...
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Top 5 Trends for CMOs: The Product IS the Sales and Marketing
The proliferation of SaaS and Apple’s demonstration of the impact of product design and user experience, have changed how marketers and their companies look at products. The lines between product...
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Top 5 Trends for CMOs: Digital Marketing is Just Marketing, New Advantage is...
The four CMOs from SAP, Google, DreamWorks, and Intuit at a recent Churchill Club discussion panel were in agreement that social and digital marketing are now standard pieces of the marketing toolset,...
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Top 5 Trends for CMOs: Marketing’s Expanding Role and Skillset
The fifth trend that emerged from Churchill Club’s recent Chief Marketing Officer Agenda 2013 event was the expansion and diversification of the marketing role and skillset. Several new, or newly...
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The New Challenges of Selling as “1 of 3”
This article is by Guest Blogger Charlie Born, the newest member of the Shirman Group extended team. Over the last five years, B2B selling has evolved from general concepts of solution selling to the...
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Demand Generation vs. Lead Generation: Avoiding Becoming ‘1 of 3’
This article is by Guest Blogger Charlie Born Are you generating leads and finding that the buyers who contact you are already far into their decision process, having already identified you as ‘1 of 3’...
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Buzzword Bingo
This article is by Guest Blogger Charlie Born Online “conversations” are a perfect opportunity for marketing to meet buyers’ information needs with smartly targeted and informative online content that...
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Seven Ways to Matter More to Customers
I just hosted a webinar introducing the second edition of my book, 42 Rules for Growing Enterprise Revenue: Practical Strategies for Increasing B2B Customer Relevance. Watch the webinar to get a quick...
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Interview with Rajat Paharia: Creating loyalty using Big Data and Gamification
I recently had the opportunity to chat with Rajat Paharia, founder and chief product officer at Bunchball, about his new book, Loyalty 3.0, pivoting startups, and the differences between the business...
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